What do we mean when we say “luxury”?
If there were ever a term more nebulous, luxury might be it. What does it even mean to live a luxury lifestyle? Is it relegated to the Kardashians among us? I guess there’s no easy answer to this question, but we’ll throw our two cents into the mix. You know we love to add our two cents.
Luxury is about living your best holistic life rich with experiences
& surrounded by people and things that bring you joy that lasts.
When we say holistic, we mean balanced between the material and the spiritual. We don’t draw a dichotomy between the two or elevate one above the other. We believe everything is connected. The environment we create for ourselves feeds our soul and creates a safe space for spiritual growth, and our spiritual, mental, and physical health has a direct impact on our ability to live a full life.
Extreme wealth and excess at the expense of those less fortunate? We reject that as luxury. In fact, we think this level of excess is the definition of poverty.
A life filled with opportunities to balance one’s own needs and happiness against giving back and serving others - now that’s luxurious.
Luxury is inherently sustainable. It eschews fast fashion and embraces carefully considered pieces made to last. It balances quality and value. It doesn’t scoff at pre-loved gems.
In fact, we don’t care how much money we’re leaving on the table: we will never push Amazon or Walmart affiliate links. While we understand the modern reliance on Amazon’s convenience - and certainly would not judge anyone for shopping there - we don’t see a need to use our platform to support a monolithic retail giant that is part of the system and structure that creates oppression and harms the environment.
A luxury lifestyle nourishes the mind and the soul with experiences for learning and growth. We support museums and nature preserves. We applaud institutions that allow children to expand their knowledge and foster a sense of curiosity and wonder at the beautiful world around us. And yes, that includes travel too.
Luxury can and should be inclusive in the most all-encompassing way imaginable. If it excludes others or uses the suffering of those less fortunate to profit, then we reject it as an ultimately impoverished way of living and looking at the world.
Luxury is you and it’s me (and my Evy) carving out a piece of heaven for ourselves on this wild and crazy earth. Luxury is having your own voice and point of view, and unabashedly living your life the way you want without regard for antiquated social norms that attempt to restrict or shame you.
Luxury is what you make it.